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Government Affairs
RJA, provides a full complement of federal, state, and local level government relations services to corporations and trade associations. These services can be used individually or in the context of a larger strategic framework. They include:
Bringing together a broad based, ethnically diverse coalition of groups to support/oppose federal, state, or local legislation.
Helping to design and place strategic messages in various ethnic media.
Helping corporations and trade associations appreciate the value of forming business relationships with highly capable minority entrepreneurs.
Helping corporations and trade associations increase their bottom line through the advantages of diversity.
We know how Washington works. We know how to define the issue, develop the message, reach the right people, and recruit critical allies. When a policy or image problem is serious enough to justify a public relations campaign, you can bet that the problem affects hundreds of thousands of other people. We know how to make those people work for you.
But knowing is not enough. We go further. We deliver results.
We help you define issues, frame the debate and develop clear, consistent and compelling messages. We work harder and smarter than our opposition. We don’t miss opportunities.
Access to Decision-makers
With our years of political involvement in both parties, we understand how to navigate the political bureaucracy for maximum results. We have an established network to interact directly with key decision-makers in order to have our clients concerns addressed. This network extends to the highest levels of the political and corporate communities. These relationships help us deliver for our clients!!!
Creative Campaigns
We develop personalized campaign strategies for each client and each issue, ensuring that no two campaigns are ever alike.
We start by doing our homework on your issues and your needs. That helps us
sharpen your message and target out programs.
Count on Earned Media
We don’t believe in buying media if you can earn it. We know that earned media actually moves votes on controversial issues. We also know that competition in today’s media markets makes it difficult to make your voice heard.
Our targeted editorial programs are noted for getting the attention of decision-makers. We know how to take your message and make it resonate with targeted audiences.
By helping you shape the headlines, we help you shape the debate. We can determine the most suitable media outlets to approach and the best way to structure those approaches to have the most impact.
Whether it’s through guest appearances on radio talk shows, editorials in targeted papers, or television coverage, we deliver your message at the right time to the right person.
Mobilize the Grassroots
Today’s political climate has made decision-makers more sensitive to the wishes of their constituents. That’s why grassroots organizing, coalition-building and targeted earned media have become important communications channels.
Effective grassroots campaigns do more than generate postcards and telephone calls; they reach into the district and generate the support from constituents that truly matters to policy-makers.
We work to ensure a coordinated effort outside the Beltway that generates personal meetings with decision-makers, supportive editorials, balanced news coverage, radio talk show appearances, media tours and coalition action.
International Relations
When working on behalf of foreign governments and corporations, education is the most important factor. We help foriegn leaders and businessmen in Africa effectively communicate their priorities to US decision-makers in a way that is relevant and meaningful. This includes, but is not limited to, relationships we have within the executive & legislative branches of our government; leaders in the corporate community, and various trade associations.
We have also nurtured solid relationships with NGOs (non government organizations) such as, OPIC, the World Bank, USAID, the Ex-Im Bank, the IMF, etc.
We have a proven record of connecting people and institutions with the achievement of specific goals. It’s important to know how! But, it’s more important to know why!
“He who know how will always have a job. But, he who knows why will always be his boss.” We position our clients to always be in a position of strength and to anticipate objections from decision-makers.
Athletes & Entertainers
We strive to prevent our athletes and entertainers from being on the front page of the newspapers for all the wrong reasons! We work closely with active athletes to help to prepare for life after sports. This includes strategically helping them build and cultivate relationships that will last a lifetime; and helping them form personal and business relationships with some of the most powerful political & corporate leaders in the U.S.
For retired athletes, we help them translate their fame and notoriety to further their business goals or their philanthropic initiatives.
We provide entertainers opportunities to expand their market demographics. For example, singing in front of an audience that is not their natural market (major political conventions, private corporate events, or charitable organizations).
We also work with athletes and entertainers to increase funding for their charitable work. This includes helping to secure both government and private sector funds.
Our approach integrates the political,
corporate, and athlete/entertainer into a mutually beneficial strategic
partnership that build relationships with groups and individuals that are
not typically engaged with each other.
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